The app has been submitted!

Today, July 31st, the Morph driver app has officially been submitted to the Apple App Store. We have one week to wait and hope that what we've built is good enough to be accepted. It's a tough thing, and certainly a huge personal weakness, to have no ability to help the technology process. I feel, in many ways, helplessly incapable in a situation like this. I could do nothing but sit back and watch as Oscar and David work on coding the app. I had nothing to add, no background to help me edit and no knowledge to help structure and guide the process. All I could do was make more demands about functionality and design. If the app get's accepted, its a win for us all. A rejection means I, as the CEO, am responsible. I couldn't help build, and I couldn't attract the right talent to take over.

However, this is a lesson in the value of doing what you do best, and hiring superb individuals to do the rest. Sure, I can sit down and learn to code. But in the many weeks it would take me to get even a basic level of proficiency, I would miss out on developing the skills that my role requires. Additionally, would I ever actually get good enough to want to be coding my own projects? No- I want to be able to identify strong opportunities, recruit premier talent, and focus on building great companies.

Regardless, the app has been submitted, which is an exciting big step. Not as huge as getting accepted will be, but still a fun moment. Our website, www.ChooseMorph.com, went live a few days ago. It is still very raw, and few features are working as they should be, but the skeleton is there, and we're about to start adding some muscle.

If everything continues to go as planned, our beta launch will be the week of August 17th, followed by a full launch (small at first, to be scaled up weekly) on August 31st. I know I still haven't said anything about the pivot and our customer, but I'm waiting on legal confirmation before getting into anything. Our relationship has developed well, there is great trust and belief in helping each other. I am confident that we will be working together...but as much as I love getting in trouble, I'm going to have to play it safe with this one.

Soon, kids. Very soon.

-Adriel