The Little Wins

Pizzah!

That was the first idea. Almost a year ago, a team consisting of a Dane, a Norwegian, a Hong Konger, and two Americans (a Chinese girl and a Russian guy) were told to think of a product. They came up with an easy and fun service to order pizza. BAM! Revolution. 

A year of classes, models, ideas, designs, arguments, thoughtful discussions, sales pitches, adviser meetings, legal headaches, PowerPoints, venture competitions, employees, and Game of Thrones finales later, and Morph is now officially in the Apple App Store (Morph Delivery).

It hasn't been easy. Some of the struggles have been documented in this blog. Most are simply compilations of difficulties, like a hundred micro-fractures a week piling into one lump of pain. You solve one, another pops up. You have one idea, a dozen issues arise. After a while, the job resembles that of a firefighter (and, at points, the arsonist) than of the artist. You want to create, but you're building a pillar out of a Jenga set.

However, there are little victories, and those are what keep you going. The failure at November 2014's Pitch Party was matched and beat by a successful finish at the Carolina Challenge. The disappointing attempt at outsourcing tech to India (at the usually prudent advice of some fantastic advisers) was surpassed by the value of the talented and eager Oscar and David. The legal pains led to an official (and symbolically self-indulgent) Articles of Incorporation. Insurance fears led to a business model victory. And all of the other countless quarrels, fears, problems and issues are all outmatched by today- the pride at getting a concept accepted by a talent judge and available to the world.

Of course there is a long way to go before anything is truly validated. There are a dozen bugs to fix within the app. The website needs redesigning (anyone interested?) We've got a hundred ideas and improvements that need to be implemented over time. We've still got to make an actual delivery.

But we're making progress, and every tangible moment is a huge win. If a walk of 1,000 miles begins with a single step, well then, I think we must be on step 10. 

Driver recruitment begins tomorrow. If you or a friend are in Chapel Hill, have a car, and want flexible, high paying work with a company that is ready to grow fast, visit www.ChooseMorph.com. Oh, and download the app.

-Adriel