You are what you listen to

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When radio came around, we were like:

"This is dumb. I can just listen to my friends."

When television came around, we were like:

"Cool, I get it. Now I don't have to talk to my family at dinner."

When the internet came around, we were like:

"Wouldn't it be great to build a website for EVERYTHING? Oh, and banner ads. Let's do those."

Media is powerful. We're slowly figuring it out. And what's next? Voice, baby. Voice.

Platforms enabling voice are bigger than radio on the internet (sorry Russ Hanneman). They're bigger than putting TV on your phone (watch out, Netflix).

The proliferation of voice is going to make humanity more effective. It saves time, it makes us smarter. It's complementary to the physical world, not a replacement for it.

If you want a preview of the future, 'listen up' (lol) and join the 67 million monthly podcast listeners. Or the predicted 138 million Alexa owners in 2020.

Or just remember the authority in your mom's voice, and appreciate how powerful of a communication channel that is.

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