Do whachya gotta do

Our plan was to launch in Chapel Hill with the Morph app on August 31st. Well, didn't that just go to shit.

Getting Takeout Central to implement our software took weeks longer than expected. One, two three, four App store updates have not been enough to solve the bugs we find. I'm sure a few more are crawling around the software, waiting to cause us heartaches. The design quality of the website and app...let's not even go there. 

On top of all the technology issues, Takeout Central just went on a hiring spree in Chapel Hill, and doesn't need us here. They won't need us for at least a month, by which time their drivers will start getting bored of their jobs and start quitting. Then, finally, we can start working in Chapel Hill. Probably. Hopefully.

We could wait until we've got everything fixed to start working. We could wait until they really need us in Chapel Hill to do things. But that's boring, its slow, and it's impossibly inefficient.

Our customer has problems, and our job is to solve them. Sure, it would be great if it happened our way. But for now, we do it whatever way we can.

Hiring in Durham has been difficult for Takeout Central. Most days, especially the rainy ones we've had this week (thank you startup gods for those), their drivers they have can't handle the influx of orders. That's where the first few dedicated Morphers come in. Danny, Brandon, Will, Ellis...the dream team of Morph delivery drivers that does whatever it takes to solve customer problems.

Instead of using our own app, we've been using Takeout Central's. Instead of driving in Chapel Hill, we're focusing on Durham. Instead of paying drivers $3 per delivery, we're paying $4. But we're not waiting to solve problems until we're ready to do so. We do things now.

That is what got us to $1,000 in revenue. Our first stack! We're not popping champagne (yet) and know that we have little to celebrate beyond a mostly meaningless bottom line number. But we're learning every day. Our customer is learning that they can- and might need to- rely on us. We're proving our commitment and our value. And- more importantly- we're having a ton of fun.